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Research papers

New product development based on Japanese consumer tastes in the area of electronics and home appliances

The marketing philosophy of Japanese enterprises in the high-tech field is to discover ways to match technology with the traditional life style and culture of the Japanese people instead of just regarding technology as rational, functional and...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Tohru Nishikawa
June 15, 1988
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Citation

Nishikawa, T. (1988a, June 15). New product development based on Japanese consumer tastes in the area of electronics and home appliances. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/new-product-development-based-on-japanese-consumer-tastes-in-the-area-of-electronics-and-home-appliances